Richard Dawkins' attempt to rename atheists as "Brights" never caught on, but fortunately, Muriel Gray of the Sunday Herrald is ready with a replacement. Get ready for… the Enlightenists!
So let's get organised. Someone tried a group called "The Brights", but the name is so smug and pretentious that it's not surprising it was a damp squib. Why not take instead The Enlightenment as the inspiration? Enlightenmentists is a bit of a mouthful, so let's try Enlightenists. I know. I just made it up. It's the best I can do, but we're going to need a label if we are hoping to get things like our own schools.
I gotta' hand it to Muriel Gray: It takes a special kind of person to reject "The Brights" because it's too "smug and pretentious", and then turn around and adopt the name "Enlightenist". So what should we call all of those poor souls who lack belief in Enlightenism? Unenlightenists? Dark-Agenists? Or just Stupidos?